华东师范大学学报(教育科学版) ›› 2019, Vol. 37 ›› Issue (1): 30-36+165.doi: 10.16382/j.cnki.1000-5560.2019.01.004

• 专题:高校创业教育 • 上一篇    下一篇

信息特征和调节定向对大学生创业风险决策的影响

张敏1, 王敏敏2   

  1. 1. 杭州师范大学教育学院心理系, 杭州 311121;
    2. 杭州科技职业技术学院, 杭州 311402
  • 出版日期:2019-01-20 发布日期:2019-01-22
  • 基金资助:
    国家社会科学基金2015年教育学重大项目"经济转型升级中的创新创业教育研究"(VIA150002)。

The Influence of Information Feature and Regulatory Orientation on Undergraduates' Entrepreneurial Risk Decisions

ZHANG Min1, WANG Minmin2   

  1. 1. Department of Psychology, Hangzhou Normal University, Hangzhou 311121, China;
    2. Hangzhou Polytechnic, Hangzhou 311402, China
  • Online:2019-01-20 Published:2019-01-22

摘要: 大学生创业风险决策过程受到个体心理调节定向和外部信息特征的影响。预防定向的大学生有规避风险的选择倾向,促进定向的大学生有面对风险的选择倾向。模糊表征下,大学生有规避风险的选择倾向;精确表征下,大学生有面对风险的选择倾向。外部信息表征与个体调节定向对风险决策存在交互作用。大学生创业教育要关注个体心理差异性和信息特征差异性,提高创业教育成效。

关键词: 创业风险决策, 调节定向, 精确/模糊信息, 交互性

Abstract: Undergraduates' entrepreneurial risk decisions can be influenced by individual psychological regulatory focus and external information feature. Prevention-oriented undergraduates have the tendency to mitigate risks, while promotion-oriented undergraduates tend to face risks. Under fuzzy representation, undergraduates have the preference for mitigating risks, while they tend to face the risks under precise representation. External information feature and individual physical regulatory orientation interactively affect risk decisions. Entrepreneurship education in higher education institutions should focus on individual psychological diversity and information feature diversity, improving effectiveness of entrepreneurship education.

Key words: entrepreneurial risk decisions, regulatory orientation, precise/fuzzy information, interactivity