Journal of East China Normal University(Educationa ›› 2015, Vol. 33 ›› Issue (2): 70-76.doi: 10.16382/j.cnki.1000-5560.2015.02.010

• Psychology(心理学) • Previous Articles     Next Articles

How to Make Justice Judgment of Multiple Referents: Bandwagon Effect and Snob Effect

ZHOU Hao & LONG Lirong   

  1. Business School, Sichuan University, Chengdu 610064; School of Management, Huazhong University of Science and Technology, Wuhan 430074
  • Online:2015-06-20 Published:2015-09-19
  • Contact: ZHOU Hao & LONG Lirong
  • About author:ZHOU Hao & LONG Lirong

Abstract: Based on social comparison theory, the information of referents can be divided into three categories: information of average (IA); information of better paid referent (IB); information of worse paid referent (IW). In this study, three hundred and twenty eight college students participated in the scenario experiment, and a 4×2×2 randomized design was adopted. The results indicated that: (a) the main effect of IA was significant: the perception of distributive justice was lowest when participants were informed that they were paid less than average, and the perception of distributive justice was highest when participants knew that they got more than average; (b) the bandwagon effect was significant in all conditions of IA: when participants got IB, their perception of distributive justice decreased sharply; (c) the strongest snob effect appeared when IA was absent: when participants got IW, their perception of distributive justice increased dramatically. Finally, the theoretical and empirical implications of this study are discussed.

Key words: distributive justice, referent, bandwagon effect, snob effect