Abstract: In the New CEE (college entrance examination)context, the application of the comprehensive quality evaluation in colleges and universities enrollment reflects not just the spirit of the reform, but also the need to promote the reform process. Based on the understanding of comprehensive quality evaluation, this article focuses on why and how the evaluation should and can be used or implemented, what risks are involved, and what guarantee conditions are needed. Then, in a systematic way, it deals with the values and implications, international experiences and practical feasibility, programming and implementation, possible risks and guarantee conditions. In conclusion, the article attempts to respond theoretically and practically to the application of comprehensive quality evaluation in colleges and universities enrollment.

Key words: the comprehensive quality evaluation, colleges and universities enrollment, preliminary screening, re-test, risk analysis, guarantee conditions