Abstract: Calling is an individual identity and a strong inner desire for the pursuit of one’s goals. Achieving a calling allows an individual to experience the meaning of one’s work, mission and a true self. However, not all callings can be achieved, and what is the impact of the calling which you could have chosen but had to give you’re your self-concept, career and life? Based on the counter factual thinking, self-concept and calling-related researches, this paper argues that: (a) counter factual self based on calling (CSC) is a new construct paralleling actual self; (b) CSC has contributed much to theoretical research of calling and counter-factual thinking; (c) CSC can have direct impact on individual’ emotion, cognition, motivation and behavior.