The Influence of Information Feature and Regulatory Orientation on Undergraduates' Entrepreneurial Risk Decisions

doi:10.16382/j.cnki.1000-5560.2019.01.004

Journal of East China Normal University(Educationa ›› 2019, Vol. 37 ›› Issue (1): 30-36+165.doi: 10.16382/j.cnki.1000-5560.2019.01.004

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The Influence of Information Feature and Regulatory Orientation on Undergraduates' Entrepreneurial Risk Decisions

ZHANG Min¹, WANG Minmin²

1. Department of Psychology, Hangzhou Normal University, Hangzhou 311121, China;
2. Hangzhou Polytechnic, Hangzhou 311402, China

Online:2019-01-20 Published:2019-01-22

Abstract

Abstract: Undergraduates' entrepreneurial risk decisions can be influenced by individual psychological regulatory focus and external information feature. Prevention-oriented undergraduates have the tendency to mitigate risks, while promotion-oriented undergraduates tend to face risks. Under fuzzy representation, undergraduates have the preference for mitigating risks, while they tend to face the risks under precise representation. External information feature and individual physical regulatory orientation interactively affect risk decisions. Entrepreneurship education in higher education institutions should focus on individual psychological diversity and information feature diversity, improving effectiveness of entrepreneurship education.

Key words: entrepreneurial risk decisions, regulatory orientation, precise/fuzzy information, interactivity

ZHANG Min, WANG Minmin. The Influence of Information Feature and Regulatory Orientation on Undergraduates' Entrepreneurial Risk Decisions[J]. Journal of East China Normal University(Educationa, 2019, 37(1): 30-36+165.

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The Influence of Information Feature and Regulatory Orientation on Undergraduates' Entrepreneurial Risk Decisions

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