华东师范大学学报(教育科学版)

华东师范大学学报(教育科学版) ›› 2015, Vol. 33 ›› Issue (1): 67-76.

• 心理学 • 上一篇    下一篇

经济心理与行为研究的新取向：具身经济学

窦东徽；彭凯平；喻丰；刘肖岑；侯佳伟；张梅   

  1. 1. 中央财经大学社会发展学院心理学系，北京 100081； 2. 清华大学心理学系，北京 100084；3. 清华大学经管学院，北京 100084; 4. 首都师范大学学前教育学院，北京 100082
  • 出版日期:2015-04-24 发布日期:2015-05-12
  • 通讯作者: 窦东徽；彭凯平；喻丰；刘肖岑；侯佳伟；张梅
  • 作者简介:窦东徽；彭凯平；喻丰；刘肖岑；侯佳伟；张梅
  • 基金资助:

    北京市教育科学规划青年专项项目“社会计量地位和社会拒斥痛觉对大学生宿舍冲突的影响——以北京市高校为例”（CFA13121）。

Embodied Economics: A New Approach to Exploring Economic Psychology and Behaviors

DOU Dong hui ； PENG Kai ping ； YU Feng ； LIU Xiao cen   

  1. 1. Department of Psychology at School of Social Development, Central University of Finance and Economics, Beijing 100081, China;2. Department of Psychology, Tsinghua University, Beijing 100084, China; 3. School of Economics and Management, Tsinghua University, Beijing 100084, China;4.College of Education, Capital Normal University, Beijing 10082, China
  • Online:2015-04-24 Published:2015-05-12
  • Contact: DOU Dong hui ； PENG Kai ping ； YU Feng ； LIU Xiao cen
  • About author:DOU Dong hui ； PENG Kai ping ； YU Feng ； LIU Xiao cen

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摘要： 长期以来，传统经济学一直将躯体性因素排除在理论体系之外，是一种“离身”的经济学。具身经济学（embodied economics）则是在具身理论框架下对个体经济行为进行解释的一种（神经）经济学取向，它考虑身体信号、肌体状态、他人动作或位移（或其位移）所提供的信息对个体经济心理及行为的影响 。近期大量有关动作、姿势、肌体状态影响决策、估价及消费行为的心理学研究已经为具身经济学奠定了坚实的实证基础。 深入理解躯体性因素对经济心理及行为的影响，有助于更好地理解个体经济决策的动力机制，让经济学和心理学更贴近现实生活。

关键词: 具身经济学, 具身理论, 经济决策

Abstract: Traditional economics has long been a disembodied economics, excluding physical factors from its theoretical system. Instead, embodied economics is an approach to (neuro)economics that takes into account how information provided by bodily signals, the physical presence and displacements of others (or its imagination) influence the way we make economic decisions. A large number of recent economics psychological researches on how movements, gestures and body states influence decisionmaking, evaluation, risktaking and consumer behaviors have laid a solid empirical foundation for embodied economics. A better understanding of the impact of physical factors on our economic thinking and behaviors helps to enrich our knowledge of the dynamics of economic decisionmaking in individual and social contexts, thus making both economics and psychology relevant to real life.

Key words: embodied economics, embodied theory, economic decision making