线上补习还是线下补习：基于家庭补习决策的分析

doi:10.16382/j.cnki.1000-5560.2020.05.004

摘要/Abstract

摘要： 在影子教育逐步制度化的今天，学生参与课外补习常态化，但现有文献缺乏对补习形式的讨论。本文聚焦于家庭对补习形式的选择，试图探索线上补习和线下补习在家庭消费中的互动关系。基于2018年中国教育财政科学研究所“全国家庭线上补习调查”数据的分析表明：线上补习和线下补习作为家庭的教育选择，都会受到父母受教育程度、教育期望等因素的影响；部分对线下补习决策存在显著影响的因素对线上补习的作用并不显著，主要表现在距离和收入方面，这反映出线上补习能够降低交通成本和搜寻成本，进而降低家庭教育消费的门槛，缓解校外教育资源分布的不均。对线下补习和线上补习之间关系的研究发现，不论是从成本约束的视角来看，还是从需求满足的视角来看，参与线下补习的家庭都更有可能参与线上补习。换言之，家庭在做出补习决策时，往往是线下线上两手抓，这为课外补习的普及化提供了又一支持性证据。

关键词: 线上补习, 线下补习, 家庭补习决策

Abstract: Today, with the institutionalization of shadow education, it is common for pupils to attend supplementary lessons, but the existing literature lacks discussion on the forms of tutoring. This article focuses on famil’s choice of the forms of tutoring, trying to explore the relationship between online tutoring and offline tutoring. The analysis of China Family Online Tutoring Survey conducted by CIEFR in 2018 indicates that, on the one hand, online tutoring and offline tutoring, as supplementary education choices, are subjected to parent’ education levels and expectations. On the other hand, some factors with significant impact on offline tutoring have no significant effect on online tutoring, mainly in terms of distance and income. This reflects the fact that online tutoring can reduce transportation costs and search costs, thereby lowering the threshold of household tutoring consumption and making the distribution of educational resources less uneven. Further analysis shows that, pupils participating in offline tutoring are more likely to attend online tutoring as well, both from a financial-constraint and a demand-satisfaction perspective. In other words, when parents make their tutoring decisions, they do not choose between offline and online . Instead, they choose both, which confirms the popularization of private tutoring.

Key words: online tutoring, offline tutoring, family tutoring decision

唐荣蓉. 线上补习还是线下补习：基于家庭补习决策的分析[J]. 华东师范大学学报(教育科学版), 2020, 38(5): 78-92.

Tang Rongrong. Online Tutoring or Offline Tutoring: Evidence from Family Decisions on Private Tutoring[J]. Journal of East China Normal University(Educational Sciences), 2020, 38(5): 78-92.

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